The old brand identity was looking dated and needed a refresh.
Yachtmail have expanded their range and are selling more than just chandlery supplies, so the new brand identity needed to reflect a more water based look. You can hire kayaks, buy kayaks and SUPs, crabbing nets as well as paint!
We knew the new brand identity needed to look as cool as the owners, using the colours of water – aqua, blues and greens.
A simple, surfy brand identity now reflects this well known Lymington chandlery shop – Yachtmail. This new brand identity can help Yachtmail expand into new areas of business.
Take a look at our other Lymington brand identity work: st-barbe-logo-design